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Growth

Website Conversion Rate Calculator

Calculate conversion rate and the revenue impact of small lifts.

Results

  • Conversion rate1.50%
  • Monthly revenue$24,000

Lift scenarios

+1% CVR
+$16,000
→ $40,000 / mo
+5% CVR
+$80,000
→ $104,000 / mo
+10% CVR
+$160,000
→ $184,000 / mo

About this tool

Enter monthly visitors, conversions, and average order value. See conversion rate, current monthly revenue, and how much extra revenue a 1%, 5%, or 10% conversion-rate lift would unlock.

What it does

  • Conversion rate from visits and conversions
  • Current monthly revenue
  • Uplift scenarios (+1%, +5%, +10%)
  • Copy-ready summary

Use cases

  • CRO business cases
  • Marketing reporting
  • A/B test prioritisation

FAQ

What is a good conversion rate?

Ecommerce averages 1–3%; SaaS trial-to-paid 2–5%. Higher-intent traffic should always beat the average.

How is conversion rate calculated?

Conversion rate = conversions ÷ total visitors × 100.