Strategy
Startup Pivot Decision Calculator
Persevere, iterate or pivot — get a data-backed answer.
Signal check
Rate honestly across 7 dimensions — this shapes the recommendation.
Pivot Decision
Signals are weak. Reframe the problem, customer segment or business model. Talk to 20 users this week and identify one job-to-be-done worth rebuilding around.
- Monthly user/revenue growth5/15
- 30-day retention5/15
- Customer love (NPS proxy)5/15
About this tool
Score your startup across 7 dimensions (growth, retention, customer love, unit economics, market timing, team conviction and runway) and get a clear recommendation to persevere, iterate or pivot, plus your three weakest signals to fix first.
What it does
- •7-signal framework
- •Persevere / Iterate / Pivot verdict
- •Weakest-signal callouts
- •Urgency flag based on runway
Use cases
- ★Quarterly board reviews
- ★Founder gut-check
- ★Deciding when to kill a product
FAQ
What score means pivot?
Below 45% of max signals — the core hypothesis has too many weak links to keep pouring capital in unchanged.
Is a 'pivot' always a full rebuild?
No — most pivots are segment or channel pivots. Use the weakest-signal list to pick the smallest change that would move the score most.