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Analytics

Startup KPI Dashboard Generator

Pick the right KPIs and see actual vs target at a glance.

MRR ($)off track
-36.0%
Monthly churn (%)off track
+66.7%
CAC ($)off track
+40.0%
NPSoff track
-24.0%

About this tool

Choose KPIs that matter for your stage (MRR, ARR, churn, NPS, CAC, LTV, active users…), set target and actual values, and get a colour-coded dashboard with health status for each metric.

What it does

  • β€’Curated KPI library
  • β€’Actual vs target with % gap
  • β€’Colour-coded health status
  • β€’Copy-ready summary

Use cases

  • β˜…Weekly founder reviews
  • β˜…Investor updates
  • β˜…Team-wide accountability

FAQ

What KPIs should I track?

Pre-revenue: activation, retention, weekly active users. Revenue-stage: MRR, churn, CAC, LTV, gross margin.

How often should I review?

Weekly for leading indicators, monthly for financial KPIs, quarterly for strategic ones.