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Marketing
Social Media Engagement Calculator
Calculate engagement rate for any social post.
Results
- Total engagements564
- Engagement rate4.70%
Verdict: Strong — well above average.
About this tool
Add likes, comments, shares and saves, divide by followers or reach, and get the engagement rate for any Instagram, TikTok, LinkedIn, X, or YouTube post.
What it does
- •Combines likes, comments, shares, saves
- •Engagement rate vs followers/reach
- •Benchmark verdict
- •Works for any platform
Use cases
- ★Auditing an influencer's real engagement
- ★Benchmarking your own content
- ★Reporting to a marketing manager
FAQ
What's a good engagement rate?
1–3% is average, 3–6% strong, above 6% exceptional. Small niche accounts often see higher rates.
Should I use followers or reach?
Reach is more accurate but often hidden. Followers is the fallback and standard for influencer negotiation.