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Analytics
SaaS Trial Conversion Calculator
Measure activation, trial-to-paid and overall funnel conversion.
Trial funnel
$/mo
Result
Activation rate
45.0%
Trial → paid
20.0%
Overall conversion
9.0%
Healthy
Estimated MRR
$4,410
About this tool
Track signups, activated users and paid conversions to see activation rate, trial-to-paid rate, overall conversion, and estimated MRR from a single cohort.
What it does
- •Activation rate
- •Trial → paid rate
- •Overall conversion
- •MRR estimate
Use cases
- ★Weekly funnel reviews
- ★PLG onboarding tests
- ★Investor updates
FAQ
What's a healthy trial-to-paid rate?
15–25% for opt-in trials; 40–60% for reverse trials with credit card required.
What counts as 'activated'?
Whatever your team defines as the aha moment — often a first key action inside the app.