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Pricing
SaaS Pricing Calculator
Find the optimal price point for your SaaS plan.
Results
- Recommended monthly price$40.00
- Annual revenue / customer (ARPU)$480
- Customer lifetime value (LTV)$1067
- Customers to break even157
About this tool
A simple model that helps SaaS founders sanity-check a monthly price. Plug in your cost to serve each customer, target gross margin, expected churn and you'll get a recommended price along with annual revenue per customer and lifetime value.
What it does
- •Recommended monthly price based on margin target
- •Annual revenue per customer (ARPU)
- •Estimated customer lifetime value (LTV)
- •Break-even customer count
Use cases
- ★Pricing a new SaaS plan or tier
- ★Sanity-checking a competitor's price
- ★Modelling the impact of churn on LTV
FAQ
How is the recommended price calculated?
Recommended price = cost-to-serve / (1 − target gross margin). It's the lowest price that hits your margin goal before considering acquisition cost.
How is LTV calculated?
LTV = monthly price × gross margin × (1 / monthly churn rate). It assumes a steady-state churn cohort.