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Analytics
SaaS Metrics Calculator
Compute MRR, ARR, churn, NRR, LTV, CAC and payback in one place.
Customers (this month)
Starting customers
New customers
Churned customers
ARPU ($/mo)
MRR movements ($)
Starting MRR
New MRR
Expansion MRR
Contraction MRR
Churned MRR
Unit economics inputs
Marketing spend ($)
Sales spend ($)
Gross margin (%)
Headline metrics
Ending MRR
$24,100
ARR
$289,200
Net new MRR
$4,100
Ending customers
232
Retention
Customer churn
4.0%
Gross rev churn
5.5%
Net rev churn
-0.5%
NRR
100.5%
GRR
94.5%
Quick ratio
4.73
Unit economics
CAC
$300
LTV
$1,980
LTV : CAC
6.60x
Payback (months)
3.8
Verdict
- NRR: Healthy — you grow even without new logos.
- LTV : CAC: Strong unit economics.
- Payback: Top-quartile SaaS payback (< 12 mo).
- Quick ratio: Adding revenue 4x faster than losing it.
About this tool
Enter your monthly customer movements and MRR breakdown (new, expansion, contraction, churn) along with marketing/sales spend, and instantly see all the core SaaS metrics: MRR, ARR, churn, GRR, NRR, quick ratio, LTV, CAC, LTV:CAC and payback period — with a plain-English verdict on each.
What it does
- •MRR, ARR, net new MRR
- •Customer + gross + net revenue churn
- •NRR, GRR, and quick ratio
- •LTV, CAC, LTV:CAC and payback (months)
- •Plain-English verdict on each metric
Use cases
- ★Monthly board update
- ★Investor data room prep
- ★Diagnosing churn vs growth
FAQ
How is LTV calculated?
LTV = ARPU × gross margin ÷ customer churn rate. If churn is zero LTV is shown as infinite; aim for an LTV:CAC ratio of 3 or higher.
What's a good NRR?
100% means you grow even without new logos. 110%+ is best-in-class SaaS; below 90% means meaningful revenue leakage from the existing base.
