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Analytics

SaaS Metrics Calculator

Compute MRR, ARR, churn, NRR, LTV, CAC and payback in one place.

Customers (this month)

Starting customers
New customers
Churned customers
ARPU ($/mo)

MRR movements ($)

Starting MRR
New MRR
Expansion MRR
Contraction MRR
Churned MRR

Unit economics inputs

Marketing spend ($)
Sales spend ($)
Gross margin (%)

Headline metrics

Ending MRR
$24,100
ARR
$289,200
Net new MRR
$4,100
Ending customers
232

Retention

Customer churn
4.0%
Gross rev churn
5.5%
Net rev churn
-0.5%
NRR
100.5%
GRR
94.5%
Quick ratio
4.73

Unit economics

CAC
$300
LTV
$1,980
LTV : CAC
6.60x
Payback (months)
3.8

Verdict

  • NRR: Healthy — you grow even without new logos.
  • LTV : CAC: Strong unit economics.
  • Payback: Top-quartile SaaS payback (< 12 mo).
  • Quick ratio: Adding revenue 4x faster than losing it.

About this tool

Enter your monthly customer movements and MRR breakdown (new, expansion, contraction, churn) along with marketing/sales spend, and instantly see all the core SaaS metrics: MRR, ARR, churn, GRR, NRR, quick ratio, LTV, CAC, LTV:CAC and payback period — with a plain-English verdict on each.

What it does

  • MRR, ARR, net new MRR
  • Customer + gross + net revenue churn
  • NRR, GRR, and quick ratio
  • LTV, CAC, LTV:CAC and payback (months)
  • Plain-English verdict on each metric

Use cases

  • Monthly board update
  • Investor data room prep
  • Diagnosing churn vs growth

FAQ

How is LTV calculated?

LTV = ARPU × gross margin ÷ customer churn rate. If churn is zero LTV is shown as infinite; aim for an LTV:CAC ratio of 3 or higher.

What's a good NRR?

100% means you grow even without new logos. 110%+ is best-in-class SaaS; below 90% means meaningful revenue leakage from the existing base.