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Analytics

ROI Calculator

Calculate return on investment for any spend.

Results

  • Net profit$500
  • ROI50.0%
  • Annualised ROI125.0%
  • VerdictStrong return.

About this tool

A general-purpose ROI calculator. Enter what you invest, what you get back, and over what time period — and instantly see ROI %, profit, and annualised ROI. Works for campaigns, tools, hires, or projects.

What it does

  • Net profit and ROI %
  • Annualised ROI for any time period
  • Plain-English verdict on the result
  • Works for campaigns, tools, hires, projects

Use cases

  • Evaluating a paid marketing campaign
  • Justifying a SaaS purchase
  • Comparing two investments side by side

FAQ

How is ROI calculated?

ROI = (return − investment) / investment × 100. Annualised ROI scales that to a one-year period.

Is a higher ROI always better?

Not necessarily — a 1000% ROI on $100 is less impactful than 30% ROI on $1M. Look at absolute profit too.