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Analytics
ROI Calculator
Calculate return on investment for any spend.
Results
- Net profit$500
- ROI50.0%
- Annualised ROI125.0%
- VerdictStrong return.
About this tool
A general-purpose ROI calculator. Enter what you invest, what you get back, and over what time period — and instantly see ROI %, profit, and annualised ROI. Works for campaigns, tools, hires, or projects.
What it does
- •Net profit and ROI %
- •Annualised ROI for any time period
- •Plain-English verdict on the result
- •Works for campaigns, tools, hires, projects
Use cases
- ★Evaluating a paid marketing campaign
- ★Justifying a SaaS purchase
- ★Comparing two investments side by side
FAQ
How is ROI calculated?
ROI = (return − investment) / investment × 100. Annualised ROI scales that to a one-year period.
Is a higher ROI always better?
Not necessarily — a 1000% ROI on $100 is less impactful than 30% ROI on $1M. Look at absolute profit too.
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