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Growth
Referral ROI Calculator
Compare rewards paid to revenue earned from referrals.
Inputs
$
$
Result
Total reward cost
$10,000
Total revenue
$80,000
Net profit
$70,000
ROI
700.0%
About this tool
Enter reward per referral, number of referrals and revenue per referred customer — get total cost, total revenue, net profit and ROI %.
What it does
- •Total reward cost
- •Total revenue
- •Net profit
- •ROI %
Use cases
- ★Referral program design
- ★Reward benchmarking
- ★CAC comparison
FAQ
What's a good referral ROI?
300%+ is strong; 100–300% is healthy; below 100% means rewards may be too generous.
Should I use LTV or first-order revenue?
Use LTV for subscription products, first-order for one-off purchases.