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Marketing
Referral Program Reward Calculator
See how a referral program stacks up against your normal CAC.
Program
%
%
$
$
$
$
Result
New customers
113
Rewards cost
$4,125
Effective CAC
$37
CAC savings
$4,875
Revenue impact
LTV from referrals
$33,750
Program ROI
718.2%
About this tool
Set your customer base, referral rate, invite conversion rate and reward amounts — the calculator shows new customers acquired, effective CAC, CAC savings vs paid channels, and program ROI.
What it does
- •Two-sided rewards
- •Effective CAC vs normal CAC
- •LTV from referrals
- •Program ROI %
Use cases
- ★Designing double-sided rewards
- ★Justifying a referral program
- ★Growth marketing planning
FAQ
How is effective CAC calculated?
Effective CAC = Total rewards paid ÷ New customers acquired via referrals.
How many invites does each referrer send?
This tool assumes 3 invites per referrer on average — a common benchmark for consumer & SaaS programs.