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Analytics
Product Adoption Rate Calculator
Measure adoption vs total addressable audience.
Inputs
days
Result
Adoption rate
32.0%
Growth rate
15.6%
Over 30 days
Untapped market
6,800
About this tool
Enter target audience size, active users, new users and period — get adoption rate %, growth rate % and untapped market size.
What it does
- •Adoption rate %
- •Growth rate %
- •Untapped market
- •Instant math
Use cases
- ★PLG dashboards
- ★Market penetration
- ★Board reporting
FAQ
What's a good adoption rate?
40%+ is strong for niche B2B; 20–40% is healthy; below 20% suggests distribution issues.
How do I define "active"?
Pick a meaningful action (weekly login, feature use) and be consistent over time.