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Marketing

Marketing Funnel Builder

Model your funnel stages and see overall conversion.

StageConv. rate %Count
entry10,000
800
320
96
24
Overall conversion: 0.24%(24 of 10,000)

About this tool

Build any marketing or sales funnel from top-of-funnel volume down to closed customers. Enter conversion rates between each stage and instantly see stage counts, drop-offs, and end-to-end conversion.

What it does

  • Unlimited custom stages
  • Auto-calculated counts and drop-off
  • Overall funnel conversion rate
  • Copy funnel summary as text

Use cases

  • Modeling a new SaaS acquisition funnel
  • Explaining conversion economics to stakeholders
  • Comparing before/after optimization scenarios

FAQ

How is conversion calculated?

Each stage's count = previous stage × conversion rate. Overall conversion = final stage ÷ top-of-funnel volume.

How many stages can I add?

As many as you like. Most B2B funnels use 4–6 stages (Visitor → Lead → MQL → SQL → Customer).