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Marketing
Marketing Channel ROI Comparison Tool
Compare ROAS and ROI across paid, organic and email channels.
Portfolio
Total spend
$10,500
Total revenue
$45,000
Blended ROAS
4.29×
Top channel
Email
1100.0% ROI
Channels
| Channel | Spend | Revenue | ROAS | ROI | |
|---|---|---|---|---|---|
| 3.60× | 260.0% | ||||
| 3.00× | 200.0% | ||||
| 6.00× | 500.0% | ||||
| 12.00× | 1100.0% |
About this tool
Add each marketing channel's spend and revenue to see ROAS, ROI, blended performance and your top-performing channel — perfect for weekly and quarterly reviews.
What it does
- •Any number of channels
- •ROAS and ROI per channel
- •Blended totals
- •Top-channel callout
Use cases
- ★Weekly marketing reviews
- ★Budget reallocation
- ★Board reporting
FAQ
ROAS vs ROI?
ROAS = Revenue ÷ Spend (× multiple). ROI = (Revenue − Spend) ÷ Spend (%). ROI is net; ROAS is gross.
Should I include attribution windows?
Yes — align revenue to the attribution window your platforms report on, or use last-touch consistently.