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Marketing
Marketing Budget Calculator
Plan a realistic marketing spend across channels.
Results
- Recommended annual budget (20% of revenue)$100,000
- Monthly budget$8,333
Suggested channel split
- Paid ads$35,000 (35%)
- Content & SEO$25,000 (25%)
- Brand & PR$15,000 (15%)
- Events & community$10,000 (10%)
- Tools & ops$15,000 (15%)
About this tool
Enter your annual revenue (or revenue target) and growth stage to get a recommended marketing budget, broken out across paid ads, content, SEO, brand, and tooling — based on benchmarks for early, growth, and mature B2B companies.
What it does
- •Stage-aware budget recommendation (early / growth / mature)
- •Channel allocation: paid, content, SEO, brand, tools
- •Annual and monthly breakdowns
- •Benchmark % of revenue
Use cases
- ★Building a marketing plan for the year
- ★Defending budget asks internally
- ★Reallocating spend across channels
FAQ
What % of revenue should I spend on marketing?
B2B SaaS benchmarks: ~15–25% at early stage, 10–15% at growth stage, 6–10% at mature stage. The calculator uses these defaults.
Where does this benchmark come from?
Public SaaS benchmark reports (OpenView, KeyBanc, Gartner). Treat as a starting point, not a hard rule.