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Sales
Lead Qualification Score Calculator
Score any lead with BANT + fit + engagement in under a minute.
BANT + Fit + Engagement (0–5 each)
Budget3/5
Authority3/5
Need4/5
Timing3/5
Fit (ICP match)4/5
Engagement3/5
Score
Raw score
20/30
Percentage
66.7%
Grade
B — Warm, nurture actively
About this tool
Score leads on Budget, Authority, Need, Timing, ICP fit and engagement (0–5 each) to get a total score, percentage and grade — from A (hot) to D (deprioritize).
What it does
- •6-factor scoring
- •Auto A–D grading
- •% and raw score
- •Works for inbound & outbound
Use cases
- ★SDR call reviews
- ★Handoff to AE
- ★Deal prioritization
FAQ
What's a passing score?
≥80% (A) means prioritize. 65–79% (B) is warm; 50–64% needs education.
Should I weight factors?
This tool weights them equally to keep it fast. Adjust manually in your CRM if you need custom weights.
