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Growth
Landing Page ROI Calculator
Measure ROI, profit and payback period for any landing page.
Costs
$
$
mo
Performance
%
$
Result
Total revenue
$288,000
Total cost
$7,400
Profit
$280,600
ROI
3791.9%
Payback
Payback period
0.2 mo
Monthly profit
$23,800
About this tool
Combine build cost, monthly running cost, traffic, conversion rate and value per conversion to see total revenue, cost, profit, ROI% and how many months until the page pays for itself.
What it does
- •Build & recurring cost
- •Total revenue & profit
- •ROI percentage
- •Payback in months
Use cases
- ★Landing page approval
- ★Campaign business cases
- ★Agency pitches
FAQ
How is payback calculated?
Payback = build cost ÷ (monthly revenue − monthly cost).
Should I include ad spend?
Yes — bundle it into the monthly cost line for a fully-loaded ROI.