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Marketing
Influencer ROI Calculator
Model influencer campaign returns before you spend.
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Results
- Estimated clicks1,600
- Estimated conversions48
- Revenue$3120
- ROI11.4%
- CPM$35.00
- CPA$58.33
Verdict: Marginal — test with different creators or CTAs.
About this tool
Enter fee, product cost, expected reach, CTR, conversion rate, and AOV — get projected clicks, conversions, revenue, ROI, CPM, and CPA before signing a deal.
What it does
- •ROI, CPM, and CPA projections
- •Adjustable CTR / CVR assumptions
- •Includes product/gifting cost
- •Instant verdict
Use cases
- ★Negotiating influencer fees
- ★Comparing creator packages
- ★Post-campaign performance review
FAQ
What CTR should I assume?
1–3% is typical for creator content with a clear link. Story link stickers can hit 3–5%. Reels/TikTok tend to be lower.
How do I set AOV?
Use your store's actual AOV. If it's a new launch, use price × 1.1 to reflect small basket adds.