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Analytics
Gross Revenue Retention (GRR) Calculator
Measure how much recurring revenue you keep — before any expansion.
Inputs
$
$
$
Result
GRR
93.0%
Benchmark
Best-in-class
GRR caps at 100% — no expansion counted
About this tool
GRR = (starting − churn − downgrades) ÷ starting. It caps at 100% and shows how sticky your existing revenue is, independent of upsells.
What it does
- •Instant GRR %
- •Best-in-class benchmark
- •MRR or ARR input
- •No signup
Use cases
- ★Board metrics
- ★Investor updates
- ★Retention analysis
FAQ
What's a good GRR?
90%+ is best-in-class SaaS; 80–90% is healthy; below 80% signals a churn problem.
How is it different from NRR?
GRR ignores expansion revenue. NRR includes it and can exceed 100%.