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Marketing
Google Ads Budget Calculator
Forecast Google Ads clicks, conversions, and ROAS.
%
%
Results
- Daily budget$100.00
- Impressions50,000
- Clicks2,000
- Conversions60
- Revenue$7200
- ROAS2.40x
- CPA$50.00
Verdict: Profitable — ROAS above 1x.
About this tool
Enter budget, CPC, CTR, conversion rate, AOV and campaign length. Get impressions, clicks, conversions, revenue, CPA, ROAS, and daily budget — before you launch.
What it does
- •Daily & total budget
- •Impressions, clicks, conversions
- •Revenue, ROAS, CPA
- •Health verdict
Use cases
- ★Planning a Search or PMax campaign
- ★Sanity-checking a media plan
- ★Comparing budget scenarios
FAQ
Where do I find CPC and CTR?
Use Google Keyword Planner for CPC estimates and your account benchmark for CTR. Industry averages: CTR 3–6%, CVR 2–5%.
Should I use total or daily budget?
Enter total — the tool splits it into a daily budget for you based on campaign length.