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Marketing
Facebook Ads Budget Calculator
Forecast Meta Ads reach, clicks, and ROAS by CPM.
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Results
- Daily budget$100.00
- Impressions250,000
- Clicks3,750
- CPC$0.80
- Conversions94
- CPA$32.00
- Revenue$7500
- ROAS2.50x
Verdict: Profitable — ROAS above 1x.
About this tool
Enter budget, CPM, CTR, conversion rate, AOV and campaign length to forecast impressions, clicks, CPC, conversions, CPA, revenue, and ROAS for Facebook and Instagram ads.
What it does
- •CPM-based impression forecast
- •CPC, CPA, and ROAS
- •Daily budget breakdown
- •Verdict on profitability
Use cases
- ★Planning a Meta ads campaign
- ★Comparing budget vs conversion scenarios
- ★Client media proposals
FAQ
Where do I find CPM?
Use Meta Ads Manager's benchmarks — CPM typically ranges $8–$20 depending on audience, placement, and industry.
Why CPM instead of CPC?
Meta prices auctions on CPM. CPC is derived from CPM × CTR, so entering CPM matches how Meta actually charges.