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Marketing
Email Open Rate Calculator
Calculate delivery rate and open rate for any email send.
Results
- Delivered9,800
- Delivery rate98.00%
- Open rate24.49%
Verdict: Solid — around industry benchmark.
About this tool
Enter sent, bounced, and opened counts to get delivery rate and open rate — with a benchmark verdict against typical B2B and consumer averages.
What it does
- •Delivery rate and open rate
- •Benchmark verdict vs industry averages
- •Works for any ESP export
- •No signup
Use cases
- ★Benchmarking newsletter performance
- ★Comparing subject line tests
- ★Debugging deliverability issues
FAQ
What's a good open rate?
20–25% is average across most industries. Below 15% suggests deliverability or subject-line problems.
Why do I subtract bounces?
Bounced emails never reached the inbox, so they can't be opened. Open rate = opens ÷ delivered, not ÷ sent.