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Marketing
Email CTR Calculator
Calculate CTR and CTOR for any email campaign.
Results
- CTR (clicks / delivered)3.27%
- CTOR (clicks / opens)13.33%
Verdict: Solid — CTOR near industry averages (10–15%).
About this tool
Get click-through rate (clicks ÷ delivered) and click-to-open rate (clicks ÷ opens) for any email campaign — plus a benchmark verdict.
What it does
- •CTR and CTOR side by side
- •Benchmark verdict
- •Instant calculation
- •Works with any ESP
Use cases
- ★A/B testing CTA copy
- ★Comparing newsletter performance
- ★Debugging low engagement
FAQ
CTR vs CTOR — which matters more?
CTOR (clicks ÷ opens) isolates content quality. CTR (clicks ÷ delivered) measures the full campaign. Track both.
What's a healthy CTOR?
10–15% is average across most industries. Above 20% is excellent.