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Analytics
Customer Retention Rate Calculator
Measure retention, churn and revenue lost in one screen.
Cohort
$
Result
Retention rate
82.0%
Average
Churn rate
18.0%
Customers lost
90
Revenue lost (mo)
$4,500
About this tool
Enter customers at the start & end of a period plus new signups. See retention rate, churn, customers lost, and monthly revenue impact based on ARPU.
What it does
- •Standard CRR formula
- •Churn %
- •Revenue lost per month
- •Best-in-class benchmarks
Use cases
- ★Monthly retention reviews
- ★Cohort analysis
- ★Investor updates
FAQ
What's the formula?
CRR = ((Customers at end − New) ÷ Customers at start) × 100.
What's a good CRR for SaaS?
≥95% monthly is best-in-class; ≥85% is healthy for SMB; <70% signals a churn problem.