Customer Journey Map Generator

Map awareness → advocacy with touchpoints, emotions, pains and opportunities.

Persona

Their goal

Touchpoints	Actions	Thinking	Emotion	Pain points	Opportunities
Google search, Twitter, friend referral	Searches for solutions to their problem	Is there a better way to do this?	😐	Too many options, unclear differences	SEO content, clear positioning
Landing page, comparison articles, reviews	Compares 2-3 tools, reads reviews	Which one actually solves my problem?	😕	Information overload, fear of wrong choice	Comparison page, social proof, demo video
Free trial, sales call, pricing page	Starts trial or books demo	Will my team adopt this?	😐	Pricing unclear, onboarding friction	Self-serve onboarding, clear pricing
Product, support, email	Uses product weekly, asks for help	Is this still worth it?	🙂	Bugs, missing features	In-app guidance, proactive CS
Referral program, social, reviews	Recommends to peers, writes a review	I'd be lost without this	😍	No easy way to share	Referral incentives, review prompts

About this tool

Start from a proven 5-stage template (Awareness, Consideration, Decision, Retention, Advocacy) and edit every cell — touchpoints, actions, thinking, emotion rating, pain points and opportunities. Export the whole map as Markdown.

What it does

•5-stage starter template
•Emotion slider per stage
•Add or remove stages
•Markdown export + copy

Use cases

★UX research workshops
★Onboarding flow redesign
★Aligning marketing, product and CS

FAQ

Why include an emotion rating?

Emotion exposes the moments where users feel friction even if metrics look fine. The dips on the emotion line are where your biggest opportunities usually hide.

Can I create more than 5 stages?

Yes — click 'Add stage' to insert as many as you need. B2B journeys often have 7+ stages (e.g. split Decision into Trial and Purchase).

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