Back to free tools
✍️
Marketing
Content Marketing ROI Calculator
Measure the true return on your content investment.
Inputs
$
%
$
Result
Customers
25
Revenue
$37,500
Cost / lead
$20
ROI
275.0%
About this tool
Enter content spend, leads generated, lead-to-customer conversion and deal value — get customers, revenue, cost per lead and ROI %.
What it does
- •Revenue from content
- •Cost per lead
- •ROI %
- •Customer count
Use cases
- ★Content budgets
- ★Blog investment cases
- ★SEO business cases
FAQ
How long should I measure?
Content ROI compounds — measure over 6–12 months, not per campaign.
Should I include SEO?
Yes — bundle organic search leads into the lead count for a fully-loaded ROI.