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Strategy
Competitor Feature Comparison Matrix
Weighted feature scoring against every competitor.
Competitors
Your product is fixed at row 0 — add up to 6 competitors.
1.
2.
3.
Features
Weight (1–5) reflects how much each feature matters to buyers.
Weight
Weight
Weight
Weight
Weight
Rate each feature
Click to cycle ❌ → ⚠️ → ✅.
| Feature | Wt | Your Product | Competitor A | Competitor B |
|---|---|---|---|---|
| Onboarding wizard | 3 | |||
| API access | 4 | |||
| Integrations | 5 | |||
| Mobile app | 3 | |||
| Advanced analytics | 4 |
Result
Competitive Position
0
/ 100
You lead on weighted feature coverage. Turn this into positioning — highlight the gaps competitors haven't closed.
Weighted leaderboard
#1 Your Product0/38
#2 Competitor A0/38
#3 Competitor B0/38
About this tool
List your competitors, define the features that matter with weights (1–5), and rate each product as full / partial / missing. Get a weighted leaderboard, your position, and the biggest feature gaps to close.
What it does
- •Feature weights 1–5
- •Full / Partial / Missing ratings
- •Weighted leaderboard
- •Gap-to-close list
Use cases
- ★Sales enablement battle cards
- ★Product roadmap prioritization
- ★Investor competitive slides
FAQ
How should I weight features?
Weight by how often buyers ask about them, not by how much you like them. If you're unsure, look at your closed-lost reasons.
What if a competitor is unknown?
Rate what you can and leave the rest as ❌. Come back after two customer interviews and update.