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Marketing

Campaign ROI Calculator

Measure ROI and ROAS on any marketing campaign.

Results

  • Net profit$9,000
  • ROI180.0%
  • ROAS3.60x
Verdict: Profitable — ROI is positive.

About this tool

Enter spend, revenue, and cost of goods to instantly see net profit, ROI %, and ROAS. Works for paid ads, sponsorships, email, influencer, and offline campaigns.

What it does

  • •Net profit, ROI %, and ROAS
  • •Includes COGS for true profitability
  • •Plain-English health verdict
  • •Works for any marketing channel

Use cases

  • ★Judging a paid campaign
  • ★Comparing two channels head-to-head
  • ★Reporting ROI to leadership

FAQ

ROI vs ROAS — what's the difference?

ROAS = revenue ÷ spend (ignores product costs). ROI = (revenue − costs) ÷ spend (net of all costs).

What's a healthy ROAS?

Ecommerce typically targets 3–4x. SaaS uses payback period instead. Always compare vs your margin, not a fixed rule.