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Marketing
Brand Awareness ROI Calculator
Turn brand campaigns into real revenue math.
Inputs
$
%
%
$
Result
CPM
$50
Attributed buyers
300
Attributed revenue
$36,000
ROI
-28.0%
About this tool
Estimate the ROI of brand campaigns using reach, awareness lift, buyer conversion and AOV. See CPM, attributed buyers, attributed revenue and ROI %.
What it does
- •CPM
- •Attributed buyers
- •Attributed revenue
- •ROI %
Use cases
- ★Brand campaign approval
- ★CFO conversations
- ★Marketing mix planning
FAQ
Is this exact?
No — brand math is directional. Use it to compare campaigns, not for accounting.
Where do I get awareness lift?
Brand-lift studies from Meta/YouTube, or pre/post survey deltas.